Tuesday, December 30, 2008

Size matters

C remarked to me how he doesn't understand why a small little bag would be housed in such a huge box (alongside with stuffing paper etc). It's very simple really - because size DOES matter. Not size of the designer bag, but size of the designer PAPER bag that the item is put into. The bigger the box encasing the designer item, the bigger the paper bag, the better.

C: So you mean so say, the doesn't matter if the item inside is a tiny keychain, it's more important they put the item into a huge box??
Me: Yep.
C: err....and why?
Me: Because the size of the box and the corresponding size of the paper bag gives the illusion that the item inside is a big and expensive item.
C: So literally you can have nothing in the box, as long as there is a huge box and a huge paper bag?
Me: Yep. Not just a paper bag, but a paper bag with a sticker or ribbon sealing the top.
C: and why??
Me: Simple. So this way we get much better service when we walk into other designer stores.

Yes, it's a fact of life. People judge you by appearances, and yes, the number and size of the designer paper bags one carry. The service is attentive and prompt, you can almost see the quick calculative gleam in the sales assts eyes when they spy you walking into the boutique with 'bags' in tow. So in our shamelessly materialistic society today, size does matter. Nevermind what's inside.

1 comment:

Anonymous said...

BUT in reality, if you carry a designer paper bag and use the MRT or bus, people will laugh at you saying got money to buy exp things, still must take SBS...AND!! if you decide to take the cab instead, no one see it (except grumbling cab uncle that dun care).. so.. WHATS THE POINT???!!! to be rich is to have SOMEONE else carry for you or like my clients, you ring the store and they BRING IT TO YOUR HOUSE IN CHATSWORTH!!!!

Its not the bag, or whats inside... its how you feel that counts!... ya right...

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